Mark Cuban on Fixing Movie Distribution

Mark Cuban has published a spot on blog entry about why theater admissions are down year-over-year and what to do about it. His suggestions, while radical, make a ton of sense. Specifically, his thoughts on "defining the value of the theatrical experience" seem incredibly rational and, at the same time, revolutionary. I went to see Enron: The Smartest Guys in the Room last weekend. Why wasn't anyone trying to sell me a DVD of the film on the way out of the theater?